Yonderlife
This wonderful project is a labour of love. With a summary of 'what to do when someone dies', it is simultaneously a marketing banana skin and potential gift.
This is the opposite of Squaredeal, being by nature niche and not of mass appeal.
Our tag lines are:
Remember the past,
plan for the future,
live for today.
Use Yonderlife to share your memories, tell your story, document your affairs and value your assets.
In the end, Yonderlife is a practical tool, developed to capture your life and pass it on. Your life is more than probate or financial inheritance. In the end, when your time comes, we wanted to enable the passing on of your legacy. This is more than bank statements, it is about your memories and the story of your life.
In terms of market share, you may be surprised with how many people die every day. The covid pandemic increased the death rate nationally, however the fact remains that in the end, we all die. For us, we wanted to offer a useful solution about how to prepare and what to do on someone's death.
We intend to create a community feel.
The Office of National Statistics publish statistics to give an overview of the potential market size:
Over the last 150 years between 500,00 and 700,000 people die each year in the UK. When you factor in population growth you see how our health has improved up to the covid pandemic.
Obtaining the number of annual probate applications involves navigating the Ministry of Justice (who oversee Probate offices via Courts), Office for National Statistics and the .gov.uk website. In short, up to 300,000 probate applications are made which is different to an application for grant of respresentation. This depends whether a will was in place for the deceased.
Approximately 1,700 people die every day in the UK with half requiring probate. This is a large market, only distributed nationally.
Marketing for Yonderlife is our greatest challenge. Dealing with death positively is tricky. We have decided to operate directly and transparently, which may be too much for people in grief. We keep an open mind.
The community side of Yonderlife is a primary focus.
Yonderlife is a high level, IT solution. It is secure and offers both a paid and free option.
Our next steps, now we are content that we have a stable offering, is to push the product.